Lorena pitched a monthly video message series to Valley Health Foundation's C-suite leadership, replacing the CEO's traditional written email updates to donors and supporters with a more personal, engaging video format.
She owns the project end-to-end: concept, pitch, scripting, directing, managing a hired DP and gaffer, budgeting, and editing each episode.
Since launching in February, combined viewership across YouTube, Instagram, and Facebook has grown over 200% through four episodes, from 1,095 views to 3,359, against a still-small but steadily growing follower base. Viewership climbed in three of the last four months. The shift to video has also changed how donors engage: the CEO now receives consistent, positive feedback on his updates, something the written emails never generated.
Director/Producer/Editor: Lorena Cortez
Director of Photography: Luke Kreger
Gaffer: Sam Hyatt, Rena Yamamoto
Host: Michael Elliott
She owns the project end-to-end: concept, pitch, scripting, directing, managing a hired DP and gaffer, budgeting, and editing each episode.
Since launching in February, combined viewership across YouTube, Instagram, and Facebook has grown over 200% through four episodes, from 1,095 views to 3,359, against a still-small but steadily growing follower base. Viewership climbed in three of the last four months. The shift to video has also changed how donors engage: the CEO now receives consistent, positive feedback on his updates, something the written emails never generated.
Director/Producer/Editor: Lorena Cortez
Director of Photography: Luke Kreger
Gaffer: Sam Hyatt, Rena Yamamoto
Host: Michael Elliott
