Lorena Cortez is a creative and results-driven Multimedia Producer specializing in video production, graphic design, and strategic marketing. With a proven track record in brand enhancement, she has successfully managed the full life cycle of internal and external video projects at eBay, significantly increasing audience engagement across Instagram, Facebook, and YouTube. Her ability to merge creative storytelling with data-driven insights has led to measurable growth in brand visibility.
Currently freelancing full-time, Lorena takes a 360 marketing approach to create dynamic storytelling through video production, graphic design, and print/digital collateral. She works closely with organizations and brands to develop cohesive marketing strategies, ensuring every piece of content aligns with their identity and business goals.
Passionate about the intersection of creativity and marketing, Lorena thrives on producing high-quality multimedia content that captivates audiences and strengthens brand presence. With a keen eye for design and a strategic mindset, she continues to drive impactful storytelling through video and digital media taking a 360 marketing approach.
Skills:
-Cross-functional Collaboration
-Project Management
-End-to-end Video Production
-Graphic Design
-Social Media Marketing
-Email Marketing and Newsletters
-Brand Development and Storytelling
-Bilingual in English and Spanish
Tools:
-Adobe Creative Suite: Premiere, Illustrator, Photoshop, After Effects, InDesign
-Project Management: Asana, Monday.com, Slack
-Google Workspace: Gmail, Calendar, Drive, Docs, Meet
-Video Production: Frame.io, Riverside.fm, Milanote
-Email Marketing: Mailchimp