San Jose Film Collective
As lead graphic designer for the San Jose Film Collective, Lorena Cortez has developed cohesive, eye-catching branding that captures the organization’s identity. Utilizing a consistent color palette and style, she creates graphics that promote events, showcase films, and highlight jurors, helping audiences instantly recognize and connect with the Collective. Her designs reinforce brand presence and make the San Jose Film Collective a memorable part of the community.
Laguna Beach Textile Co. Blogs
As a graphic designer for Laguna Beach Textile Co., Lorena Cortez creates all blog posts using the brand’s guidelines to craft informative and visually engaging content. Her designs capture attention and promote viewer engagement through SEO, delivering eye-catching blog posts that reflect the company’s aesthetic while effectively communicating key messages.
Laguna Beach Textile Co. Email Campaigns
As the designer behind Laguna Beach Textile Co.’s email campaigns, Lorena Cortez leverages Mailchimp to create content that engages subscribers and drives website traffic. She strategically crafts catchy subject lines to boost open rates, and makes each email interactive by linking imagery, blog posts, and product URLs. This approach not only encourages user engagement but also improves SEO by directing traffic back to the website, making each campaign a valuable tool for brand growth and visibility.
Figma - App Prototype UI Design
Lorena Cortez, certified in UI Design through Design Course, utilized Figma to draft an app prototype tailored for filmmakers seeking work opportunities based on location, rates, and union status. Applying the design principles she studied, Lorena focused on creating an intuitive, user-friendly interface that simplifies the job search process for filmmakers. Her approach ensures a seamless experience, allowing users to quickly filter and navigate available opportunities to match their specific needs.
Harmony in Crisis
Within 'Harmony in Crisis,' artist Lorena Cortez masterfully captures San José's resilience amidst adversity. This graphic artwork has been selected for display within the esteemed confines of the City's Office of Emergency Management/Fire Department Training Center by the San José Public Art Program.
Through meticulous craftsmanship using a combination of Adobe Illustrator and Photoshop, Cortez intertwines elements of the city's map, representing its foundation and emotional fortitude, with the iconic image of a firetruck—a beacon of hope and unity during emergencies. Surrounding this central motif are poppy flowers, evoking beauty flourishing amidst hardship and serving as a testament to the indomitable spirit of San José residents. 'Harmony in Crisis' stands as a poignant reminder of the community's unwavering determination and resilience in navigating turbulent times.
Levi's Denim Dreams
While serving at Levi Strauss Headquarters in San Francisco, CA, Lorena Cortez undertook the task of crafting a bespoke design for embroidery on a trucker jacket, subsequently retailed in the Headquarter's store. Drawing inspiration from Levi's storied Western heritage, she meticulously conceived a motif reminiscent of classic motel signage. Introducing elements such as the iconic cactus, a carefully curated color palette, and typography reflective of Western aesthetics, Cortez skillfully imbued the design with a sense of nostalgia and authenticity.
The Lonesome Town Motel
Inspired by the timeless allure of classic motel signage, this design seamlessly merges nostalgic elements with contemporary aesthetics. Employing a soothing pastel color palette and subtle paper texture, it evokes a sense of familiarity and comfort, reminiscent of roadside nostalgia. Integral to its composition are the poignant lyrics from 'Lonesome Town' by Ricky Nelson, infusing the artwork with a lyrical narrative that resonates with the viewer on an emotional level. Through meticulous attention to detail and a keen eye for harmonizing disparate elements, this design encapsulates Lorena's dedication to crafting visually compelling narratives that transcend time and evoke a sense of nostalgia and emotional resonance.
Ruby Rae Clothing Infographic
This is a carousel post series of engaging infographics created for Ruby Rae Clothing, aimed at educating followers about the sourcing of vintage apparel. Conceptualized by Lorena Cortez, these infographics address the common struggle of finding one's size in vintage clothing by revealing the phenomenon of survival bias. Despite smaller sizes being less commonly worn historically, they have disproportionately endured over time.
This insightful narrative sparked a remarkable 70% increase in engagement on Ruby Rae Clothing's Instagram, including heightened comments, shares, saves, and profile visits. Through meticulous research and strategic storytelling, this project exemplifies Lorena's ability to deliver impactful visual content that informs and captivates, driving meaningful engagement within target audiences and enhancing brand resonance