Lorena led the brand identity system for Emerging Filmmakers, directing the logo concept in collaboration with a designer, and independently developing the color palette with defined roles and proportions, a multi-typeface hierarchy, a decorative element library, and social templates, creating a unified visual language that empowers diverse filmmakers.
She translated the system into a comprehensive brand playbook in organized, layered source files, built for long-term, scalable use across the organization. Her ongoing design direction and social media management have strengthened the organization's visibility and engagement within the film community, reaching 6K+ views in just the first month of launching the new social accounts.
